Analytics tools for dummies

Enterprise oriented analytics reporting tools
● Google analytics
● Adobe analytics
● Require developer or analytics expert for implementation and monitoring

Dashboards, funnel conversion, A/B testing
● Kissmetrics, Optimizely, Geckoboard, Mixpanel, Totango, Chartbeat
● A single visual place to watch all your metrics
● Use them to measure customer engagement and retention, also segmentation, so you can see who your users are and where they are coming from – you can break them into groups to conduct AB and multivariate testing

Email delivery/tracking services
● SendGrid, Mailchimp, icontact, Constant contact

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