Determining your users

Understanding your target users User understanding Helps ensure the way you sell you good reflects the ways people want to buy them (not what’s easiest for the business) Improves stickiness (how effective an experience is in keeping users within it or getting them to return to it – compelling, interesting, engaging, relevant, meaningful content, useful … Read more

Why use UX?

Realising UX for All Channel Benefits Compelling UX Creates a positive relationship between the user and the business Increases retention and product use and therefore revenues Gives the business a competitive edge Multichannel and Omnichannel People are increasingly connected with technology so UX matters even more Multichannel – more than one channel in which a … Read more