Why use UX?

Realising UX for All Channel Benefits Compelling UX Creates a positive relationship between the user and the business Increases retention and product use and therefore revenues Gives the business a competitive edge Multichannel and Omnichannel People are increasingly connected with technology so UX matters even more Multichannel – more than one channel in which a … Read more

Four principles of UX Strategy

Business strategy What is business strategy? A set of principles which guide you to: ● Goals ● Growth ● Core competencies ● Sustainability ● Market positioning   Competitive Advantage (Michael Porter) ● Cost leadership ● Differentiation ● In a digital market where many products are free or very cheap differentiation is key, where you can create … Read more